Fully connected customers are willing to spend 30-50% more on average for Your Brand product or services.
Is Your Brand connecting your consumers head AND their hearts? Let me help you build the connections that create loyal customers.
Think we could be a good match but you're not ready to commit to Boosting Your Brand? Matchmaking over coffee is the perfect option for you. Pick my brain for up to 2 hours over virtual (or in-person*) coffee and get my best advice for how to Boost Your Brand with feeling to attract more consumers & get more first dates.
Let's have some fun Boosting Your Brand without the long-term matchmaking commitment. The Brand Boost is a series of three (3) 2-hour sessions that's all about you and your Brand Story. We'll dive into the heart of your brand to create a seductive brand story, segmented for up to 3 main audiences. The Brand Boost is designed to connect with your consumers' hearts and open up your marketing funnel. You'll walk away with a refined brand story, an outline of online and in-person marketing possibilities, all defined to match with your main audience demographics (up to 3). While we we text and email along the way, this matchmaking relationship is no commitment and no strings attached!
Let's get your brand all the dates, and more than a few long-term relationships. The Brand-Chemistry Igniter is designed for those of you wanting to take your Brand Boost to the next level and create some serious brand-chemistry with your audience. With the Brand-Chemistry Igniter, Brand Matchmaking continues beyond the Brand Boost to creating a marketing strategy for your new content. We'll define what Brand Igniter success looks like, measure where you're starting and track the data that's meaningful to you. The Brand Igniter creates a distribution plan to get your Brand Boost from the first date through to many new relationships — let's face it your Brand needs to play the field. NOTE: trending data usually appears after 6-months of Brand Igniter Matchmaking.
Status: we'll match your Brand with MANY long-term relationships. Brand Infatuation is the ultimate consumer seduction! When you find yourself ready to fully commit to your brand community, it's time to up your Brand Matchmaking game. Brand Infatuation is designed to remind the consumers who love you why they fell in love in the first place, and to make YOU the Brand Boyfriend everyone wants to date.
We make analytics sexy as we work together to engage with the audiences who respond to your Brand Boost story by using the data behind the connection to create a roadmap for success — one that your team can cultivate and repeat as your Brand Love Life blossoms with your consumers. For teams with the heart to commit, Brand Infatuation delivers the numbers and all the feels to your bottom line.
*The Love Index measures Brand services and experiences across a five emotional dimensions to measure Brand affinity. The full study from Accenture can be found here.
It's not often you get the opportunity to introduce your new brand during the opening bell on Wall Street! Global non-profit NephCure Kidney International did (guys, it was surreal to be there)! Before they could say yes to a date with Wall Street, they needed to clear the clutter on their past relationship with their old brand. They hired Gigi Peterkin to deliver for them, and kept their date with Wall Street and their tens of thousands of members in style! Read more >>
When GE Healthcare committed $1Billion of its R&D budget over five years to fight breast cancer, they were in this relationship for the long haul. They knew how amazing their new Brand Is My Cancer Different was, and they needed to shout it from the rooftops. How could they get into long-term relationships with the patients and families who needed their commitment? Read more >>