After working with an outside design firm for three months, the NephCure team was struggling with their Rebrand Project's direction, and were not convinced that the concepts conveyed the organization's mission and purpose. They needed to break-up with their Branding agency, but were afraid of the project stagnating, or worse failing altogether. They hired Gigi Peterkin to solve the challenges posed by their rebranding initiative.
After taking the NephCure leadership team through an introspective and demanding half-day rebranding exercise, Gigi led the contracted Art Director & Designers through the project, explaining the concept and ethos of the brand, the color palette choices, and new name choice.
In the end, a new brand and brand collateral (including a new website and social media channels) was created, approved by the Board of Directors and debuted during the televised ringing of the opening bell on the New York Stock Exchange — all within 3 months and several thousand dollars under budget. >>Back to Testimonials and Case Studies