I was interviewed at the recent CONVERGE conference in Philadelphia, PA by Michael Spitz, SVP/Managing Director at Zemoga, and man-on-the-street for the video interview channel Pixels and Pills. Spitz asked me about the role of the consultant in social media marketing, the right mix between consulting and in-house marketing, and how clients can get the answers they need. It's all about breaking outside of your comfort zone. http://vimeo.com/45915163
Fully connected customers are willing to spend 30-50% more on average for Your Brand product or services.
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