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Brand Infatuation: GE Healthcare Commits $1B to Fight Breast Cancer

GE Healthcare came to Gigi Peterkin with the website and brand for Is My Cancer Different? already developed. They knew their brand story, but they didn't know how to create a Brand Boost that would get them the Brand Infatuation they were looking for. There was also a hitch: they had a big date lined up in 4 weeks to launch their site and were still planning where to go. They needed a great venue and a lot of people looking to date their Brand. They needed some serious dating help! Gigi conceived of a live launch during the Social Health/ePatient Connections Summit in Philadelphia, PA. It had everything: ambiance and the influencers they needed to generate traffic to their new site.

With sold-out in-person attendance and a heavily trafficked Twitter hashtag, the Summit provided the Brand Boost the project needed to get some Brand Infatuation. During their lunchtime date, which included a live presentation and media, the Brand earned 300% more web registrants than projected and more than 1M Twitter conversations over a two-hour period. Brand love accomplished. >>Back to Happy Clients/Success Stories