GE Healthcare came to Gigi Peterkin with the website and brand for Is My Cancer Different? already developed. They knew their brand story, but they didn't know how to create a Brand Boost that would get them the Brand ROI they were looking for. There was also a hitch: their launch date was 4 weeks away and their launch event wasn’t even planned. They needed a great venue and the right people to serve as ambassadors for their Brand. Gigi conceived of a live launch during the Social Health/ePatient Connections Summit in Philadelphia, PA. It had everything: great location and the Social Media Influencers they needed to generate traffic to their new site.
With sold-out in-person attendance and a heavily trafficked Twitter hashtag, the Summit provided the Brand Boost the project needed. During their website launch event, which included a live presentation and media, the Brand earned 300% more web registrants than projected and more than 1M Twitter conversations over a two-hour period. Brand ROI success accomplished. >>Back to Testimonials and Case Studies