the earned influence program™
Are you an expert in your field? Does your business suffer from an abundance of happy clients? Basically, do you know your shit and do you pass that benefit on to your client? Then YOU have a tribe of people who love you, follow you, and eagerly share news about you. That's Earned Influence, and that's worth a lot to the press – in fact in the world of Earned Media - think Forbes, Entrepreneur, Inc., Huffington Post, your local paper, radio, podcasts, TV – in that world, Earned Influence is a commodity worth trading for.
The Earned Influence Program™ calculates and matches your Earned Influence with reporters who write about businesses like yours to design media moments and relationships customized for you! Sounds awesome, right? You're sitting on a gold mine and I can't wait to help you uncover and realize the value of your network. Get in touch so we can get started!
What is Earned Influence Anyway?
Earned Influence is something that's been around in PR for a little while now. Forbes wrote about it; so did the Holmes Report in 2015 and 2017. Other agencies have posted about it, defined it, made it the "secret sauce" to boost their client's paid media programs. In other words, it's a thing. What these guys are all dancing around is how to use this thing to grow your media presence. Don't worry. We've got that covered.