All in Marketing
Thanks for stopping by to check out my #3Words for the new year. I want 2018 to be a big year of growth and change for me, and the words I’ve chosen to inspire and drive me for 2018 are explore, dare, and prosper.
Online communities. What are they really about? If your brand is sponsoring an online community, is profit the only - or most valuable - measure of success?
As brand marketers struggled with what they saw as the online marketing and advertising broadcast channel, another hammer fell: it wouldn't be enough to broadcast to consumers, to build their trust and earn their business – and more importantly their loyalty – Brands would have to engage with them.
In this clip I'm interviewed by Michael Spitz for Pixels & Pills at the CONVERGE Conference in Philadelphia, PA