You're Not a Kardashian, so Don't Instagram Like One
In 2017 Kim Kardashian was the FIFTH most followed person on Instagram (IG) with more than 106 million followers (for trivia's sake, Selena Gomez has the top account with 132 million).
Great numbers, right? What brand wouldn't do everything they could for that exposure?!
Here's my advice: you're not a Kardashian, so don't try to Insta like one.
With the new year has come the inevitable slew of posts for How to Get More Followers on XX! or How to XX Like XX (fill in celebrity name here). Stop the RSS Feed, I want to get off. If you're not an A-list celebrity, don't mimic on with your Brand's IG (or Twitter or FB) feed.
What should you do to get more dates for your Brand? (Really aren't dates better than followers, which just sounds like stalkers when you get down to it?). Here are some very realistic tips that work for those of us wanting to grow our community and revenue by sharing wisdom, services, and products online.
Authenticity is an A-List Behavior
This is where the celebs get it right: they are authentic to their Brand. THIS is the best way for you to emulate them, if that's what butters your biscuit. Before you think authenticity is just another buzzword that you can ignore, 80% of consumers said “authenticity of content” is the most influential factor in their decision to become a follower of a brand. (Slideshare)
Transparency is the Tops
Transparency. This could easily be another buzz word. It's not – and this is a place where your Brand can rise above celebrity! Think about it: celebrities can only be so transparent with their Brand or risk revealing too much to a judgmental public. So much energy to craft a false transparency. Not your Brand – do it right and put your most honest foot forward to win customer loyalty. Need more info? Ninety-four percent (94%) of all consumers are more likely to be loyal to a brand when it commits to full transparency. (LabelInsight)
Use On-Trend Media
Um, what? Pay attention to how your community is consuming messages. There's a reason IG stories has exploded all over the feed: video works on so many levels. Think about it – what better way to distill your Brand storytelling into an authentic, transparent message than with video? Video affords the opportunity to engage your audience on a personal level; combine that with social listening and you can tailor your message to your audience pain points. When 84% of millennials don't trust traditional advertising (Brookings), it's time to step back and think about engaging your community with the right media & the right message.
This all sounds supremely simple, right? It is.
The hard part? Know who you are, find your Brand voice, and communicate that story in a way that has meaning to your community. Once you have those key elements, the platform is almost – almost — irrelevant. How you appear on those platforms will always be relevant.
You got this! I believe in you, and I *know* you can created a killer IG feed that will get your Brand so many dates you'll never worry about being followed again. As always, if I can help then let me know with an email.
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