Me, coffee and my amazing handmade Misfit mug. What’s your morning routine?

Me, coffee and my amazing handmade Misfit mug. What’s your morning routine?

Hi.

I’m so glad you’re here! If you’re a solopreneur or an intrapreneur who’s struggling to meet your goals or realize your revenue potential, I get it! I’ve been there. I’ve busted my a** to get out of that place and would love to share the results of what I’ve learned so you don’t have to do it the hard way. Click on your icon of choice and say hello. I’d love to connect and hear your story.

Stay Awesome,
xo Gigi

Online Communities

Online Communities

Online communities. What are they really about? If your brand is sponsoring an online community, is profit the only - or most valuable - measure of success? On 23 May in the #bizforum chat this question led to robust discussion: "A brand community should be judged by conversions, not conversations. Agree/disagree?"

I disagreed then. Still do now. A community, branded or otherwise, cannot be judged by conversions over conversations. Provide good content, value to your community, good listening and interaction and you will build brand ambassadors - and evangelists - this will lead to conversions. But to go in looking for conversions alone, to measure on profit as your only indicator - is isolationist, and your empire will crumble. At least your online community will.

 

My #3Words for 2018

My #3Words for 2018

Is Public Shaming Online the New Customer Service Call?