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Hi.

Welcome to my website. I share many of the same superpower tips here that propel my clients to success in life and business.

Online Communities

Online Communities

Online communities. What are they really about? If your brand is sponsoring an online community, is profit the only - or most valuable - measure of success? On 23 May in the #bizforum chat this question led to robust discussion: "A brand community should be judged by conversions, not conversations. Agree/disagree?"

I disagreed then. Still do now. A community, branded or otherwise, cannot be judged by conversions over conversations. Provide good content, value to your community, good listening and interaction and you will build brand ambassadors - and evangelists - this will lead to conversions. But to go in looking for conversions alone, to measure on profit as your only indicator - is isolationist, and your empire will crumble. At least your online community will.

 

My #3Words for 2018

My #3Words for 2018

Is Public Shaming Online the New Customer Service Call?

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