Gigi Peterkin Dot Com

CREATING ENGAGING STORIES THAT MOTIVATE ACTION

My superpower is creating compelling stories that motivate customers to invest in your brand.

Using the science and psychology of human interactions, I create connections with your audience's hearts and minds, and then I teach you how to build and strengthen them through storytelling and marketing. Together we create success.

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Online Communities

Online communities. What are they really about? If your brand is sponsoring an online community, is profit the only - or most valuable - measure of success? On 23 May in the #bizforum chat this question led to robust discussion: "A brand community should be judged by conversions, not conversations. Agree/disagree?"

I disagreed then. Still do now. A community, branded or otherwise, cannot be judged by conversions over conversations. Provide good content, value to your community, good listening and interaction and you will build brand ambassadors - and evangelists - this will lead to conversions. But to go in looking for conversions alone, to measure on profit as your only indicator - is isolationist, and your empire will crumble. At least your online community will.

 

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