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Originally posted at on February 15, 2012 I'm tickled by the recent wave of memes blowing across the interwebs. They'll surely be tumbleweeds soon enough, the average lifespan of a meme being approx 2.1 weeks, but while they last I love watching the ebb and flow as people tweet and Facebook links galore.

The latest, the "What I do" meme, particularly caught my eye - and I was deligthfully surprised to see this entry from colleagues at Edelman Australia: What I Do - PR

Not only is this entry scathingly brilliant, it's painfully accurate (hence the brilliance). Check for a history of the meme and to see its various incarnations.

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