Gigi Peterkin Dot Com


My superpower is creating compelling stories that motivate customers to invest in your brand.

Using the science and psychology of human interactions, I create connections with your audience's hearts and minds, and then I teach you how to build and strengthen them through storytelling and marketing. Together we create success.

enter site


Originally posted at on February 15, 2012 I'm tickled by the recent wave of memes blowing across the interwebs. They'll surely be tumbleweeds soon enough, the average lifespan of a meme being approx 2.1 weeks, but while they last I love watching the ebb and flow as people tweet and Facebook links galore.

The latest, the "What I do" meme, particularly caught my eye - and I was deligthfully surprised to see this entry from colleagues at Edelman Australia: What I Do - PR

Not only is this entry scathingly brilliant, it's painfully accurate (hence the brilliance). Check for a history of the meme and to see its various incarnations.

©2016-2019 Gigi Peterkin & Gigi Peterkin Dot Com, All Rights Reserved