I'm tickled by the recent wave of memes blowing across the interwebs. They'll surely be tumbleweeds soon enough. The average lifespan of a meme is approx 2.1 weeks,. While they last, I love watching the ebb and flow as people tweet and Facebook links galore.
The latest, the "What I do" meme, particularly caught my eye - and I was delightfully surprised to see this entry from colleagues at Edelman Australia: What I Do - PR.
Not only is this entry scathingly brilliant, it's painfully accurate (hence the brilliance). Check out knowyourmeme.com for a history of the meme and to see its various incarnations.